Bruce is the Director and Owner of Benchmark Business Sales and Valuations – a dynamic business focussed on helping business owners to realise the maximum value in their businesses by connecting them with the most suitable buyers.

With a career spanning 20 years, Bruce is passionate about helping his clients and his team of brokers around Australia to achieve positive results. The many success stories that he has helped write over the past 20 years evidences his skill and expertise as a business advisor, valuer and negotiator.

“In the 32 years since starting my first business I have owned many successful ventures, and have learned a lot – mainly from making many fundamental mistakes…. and from vowing not to repeat those mistakes again!”

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Bruce offers clients:

  • Exit Planning
  • Strategic Planning
  • Business Planning
  • Introduction to proven experts in fields such as marketing, crisis management, PR, law, accounting, HR management, risk analysis, finance, and leadership.

Bruce says, “Over the years I have been fortunate enough to have owned many businesses, and I have made lots of mistakes. I believe that I have learned more from my mistakes than I have from successes, and I know that I can assist my clients by helping them to avoid the types of errors that I made.”

Bruce has enjoyed a very successful career in business and has helped many successful business people to grow their businesses through acquisition and divestment.


Career Highlights:

  • Nationally recognized leader in business sales, business advisor, business valuer and financial expert.
  • Expert witness used by Government authorities for compensation and compulsory acquisition
  • Created and grown Australia’s largest privately owned business brokerage, taking a company from one employee in 2000, to a team of over 38 operating from five offices in four states.
  • Assisted in numerous high-stakes negotiations, settlements and transactions.
  • First IPO involvement in 2003
  • Has advised entrepreneurs from start-ups to multi-million dollar companies.
  • Creator of training programs that provide the business brokers with proven processes and systems.
  • Authored numerous texts, articles and programs on business sales and valuation.