• “Try not to become a man of success. Rather become a man of value.” – Albert Einstein

Business Advisory Services

Some of Bruce’s clients have been amazed (and delighted) by the strategies that he has suggested and implemented over the years. Innovative thinking and forward planning can give business owners (and stakeholders) the ability to retain control over the business, and to introduce new skills and management expertise appropriate for the business culture, and for future challenges, – whilst preserving value for a strategic transition, at a later date.


About Bruce

Principal of Australia’s leading Business Brokerage

‘Bruce is the Director and Owner of Benchmark Business Sales and Valuations – a dynamic business focussed on helping business owners to realise the maximum value in their businesses by connecting them with the most suitable buyers. With a career spanning 20 years, Bruce is passionate about helping his clients and his team of brokers around Australia to achieve positive results. The many success stories that he has helped write over the past 20 years evidences his skill and expertise as a business advisor, valuer and negotiator.’

Learn more about Bruce

Benchmark Business Sales & Valuations

Founded by Bruce Coudrey in 1999, Benchmark Business Sales & Valuations has become one of Australia’s largest business brokerages, with over 400 businesses for sale at any time – and a huge database of registered buyers and settled business sales data to reference back to.

Visit Benchmark Online

  • “Try not to become a man of success. Rather become a man of value.” – Albert Einstein

  • “The difference between the IMPOSSIBLE and the POSSIBLE lies in a person’s DETERMINATION.” – Tommy Lasorda

  • “Faster, Faster, until the thrill of speed overcomes the fear of death.” – Hunter S. Thompson