About Bruce Coudrey
Bruce is the Director and Owner of Benchmark Business Sales and Valuations –
a dynamic national business focussed on helping business owners to realise the maximum value in their businesses by connecting them with the most suitable buyers.
With a career spanning over 25 years, Bruce is passionate about helping his clients and his team of brokers around Australia to achieve positive results. The many success stories that he has helped write over the past 25 (plus) years evidences his skill and expertise as a business advisor, valuer and negotiator.
“In the 37 years since starting my first business I have owned many successful ventures, and have learned a lot – mainly from making many fundamental mistakes…. and from vowing not to repeat those mistakes again!”
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Selling A Business
After many years in selling businesses – there aren’t many challenges that Bruce hasn’t seen or overcome before. So when you want to sell a business, he can show you how to make it easy. In fact, he has developed a proven formula to ensure that a business is sold within 90 days.
Buying A Business
Bruce helps both private individuals and public companies, working one-on-one to help them understand how they can identify and acquire the most appropriate businesses. This consultative approach often involves the need to produce a business valuation.
Business Valuations
Bruce has been valuing small businesses since 2003. He has appeared in Court many times and is a highly regarded expert witness. The large amount of market data that Bruce has available places him in an ideal position to be able to value many types of small business.
Download Bruce's CV
Bruce offers clients:
- Exit Planning
- Strategic Planning
- Business Planning
- Introduction to proven experts in fields such as marketing, crisis management, PR, law, accounting, HR management, risk analysis, finance, and leadership.
Bruce says, “Over the years I have been fortunate enough to have owned many businesses, and I have made lots of mistakes. I believe that I have learned more from my mistakes than I have from successes, and I know that I can assist my clients by helping them to avoid the types of errors that I made.”
Bruce has enjoyed a very successful career in business and has helped many successful business people to grow their businesses through acquisition and divestment.
Career Highlights:
- Nationally recognized leader in business sales, business advisor, business valuer and financial expert.
- Expert witness used by Government authorities for compensation and compulsory acquisition
- Created and grown Australia’s largest privately owned business brokerage, taking a company from one employee in 2000, to a team of over 60 operating from five offices in five states.
- Assisted in numerous high-stakes negotiations, settlements and transactions.
- First IPO involvement in 2003
- Has advised entrepreneurs from start-ups to multi-million dollar companies.
- Creator of training programs that provide the business brokers with proven processes and systems.
- Authored numerous texts, articles and programs on business sales and valuation.
Benchmark Business Sales & Valuations
Founded by Bruce Coudrey in 1999, Benchmark Business Sales & Valuations has become one of Australia’s largest business brokerages, with over 600 businesses for sale at any time – and a huge database of registered buyers and settled business sales data to reference back to.
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